Wednesday, April 26, 2006

Adidas signs endorsement deal with Reggie Bush - Portland Oregonian
Adidas Group plans to announce today that it has signed an endorsement deal with Heisman Trophy winner Reggie Bush to promote its football business.

Bush, expected to be the No. 1 pick in this weekend's NFL draft, instantly lends celebrity power to a German company better known in soccer and running than in football...

...Bush will endorse both footwear and apparel, including Adidas' new Power Web Compression line of apparel, which will compete with Under Armour's and Nike's compression wear.

He will be Adidas' primary football endorser and will appear in commercials and other marketing campaigns...

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