...Lovett is truly trying to ape McCormack and grow CAA, à la IMG, into the next giant of the sports-agency business on the broad back of no less than USC megastar quarterback Matt Leinart......In recent days, Lovett was the driving force behind CAA’s hiring of three major IMG sports agents, two in football, one in baseball. On one level, it’s a perplexing move into a hypercompetitive arena since sports agenting, especially in football, is taking it on the chin like never before. There used to be 1,100 certified agents in the pigskin business; that number shrunk by 300 after a purge by the players union...
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