The NFL's Search for El Dorado - Washington Post
...Then there is also Matt Leinart. The former USC star and Heisman Trophy winner grew up in nearby Santa Ana and admitted, after playing his first exhibition game with the Arizona Cardinals, that it was the first NFL game he had ever been to. He was the first of an era of kids since the Rams arrived in 1946 who had grown up in Los Angeles without a local pro football team.
"It's probably why I didn't like football much when I was a kid," he says.
As a child, he'd watch an occasional game, but often with disinterest...
...This is something the league worries about...
"You've lost a generation," said Chadwick, of the coliseum commission...
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