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"USC was just a rinky-dink school in the 1920s and L.A. wasn't much of a city at the time," says football historian Michael Oriard of Oregon State University. "They grew together. They fed each other."
USC football became the darling of civic boosters. The Trojans were the only tenant of the Coliseum, built by the business elite as a monument to the city in 1923...
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