The transformation of Reggie Bush from college football star to NFL luminary to global icon came suddenly and spectacularly after last April's draft.Taking a tour of New Orleans a year ago with his marketing agent, Mike Orenstein, and Sports Illustrated writer Peter King, the Saints' running back began to realize his potential as a salesman...
...On Friday, Bush was rated by Sports Business Daily as one of the top five athletes in terms of potential endorsements over the next five years, joining global superstars Tiger Woods, LeBron James and Peyton Manning...
..."The sky's the limit for us," Bush said. "As long as I stay on the straight and narrow and stay focused and keep football first. Without football, the marketing wouldn't happen."...
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